I received the TinyLily Starter Kit today and tried to plug it into my laptop via micro-USB and upload Arduino's Bare Minimum Sketch.  I got an error saying "avrdude: stk500_recv(): programmer is not responding."

I tried both Mini Processor Boards that came in the kit with the same result.  Could the TinyLily USB Shield be broken?  How can I tell?

I'm running Ubuntu 12.04, which googling says has the FTDI drivers already bundled with the Arduino IDE, and the IDE's Tools -> Serial Port lists /dev/ttyUSB0, so I think the driver's not the problem.

Anyway, appreciate any advice you guys might have.

Probably a silly question, did you select the correct board (Arduino Pro or Pro Mini (3.3V, 8MHz) w/ ATmega 328)?

I didn't the first time and got a bunch of errors.

I'll mark this one SOLVED.  The image on the card "Getting Started with your TinyLily Mini" was pretty dark and I misread it.  It looked like the processor was supposed to go chip side up.  Flipped it over and problem solved.

Noob mistake, but thought I'd post the outcome here to spare future noobs the same embarrassment.

Yeah those don't have a key to help with alignment.